Castrol Canada unveiled its new branding at the Canadian Tire Dealer Product Parade held in Edmonton, Alberta, Canada. Their primary objectives were to draw attention to the brand’s rebranding initiative, gather valuable data from retailers, and engage in meaningful conversations with potential buyers. Additionally, Castrol aimed to enhance awareness and market share in the motor vehicle oil segment. To address these goals, Castrol Canada partnered with Moto Trainer to create an engaging booth experience. A notable highlight was the use of a fully branded Castrol motorcycle. This innovative setup served multiple purposes, including showcasing Castrol’s range of oils and sub-brands, sparking conversations with booth visitors, and providing a pleasant and memorable experience. In summary, Castrol Canada’s collaboration with Moto Trainer at the Canadian Tire Dealer Product Parade proved to be a great success and left a positive impression on booth visitors, effectively reinforcing Castrol’s presence in the motor vehicle oil market. Thanks to Steve and Edgar for their excellent service!