Motorcycle Live, UK

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Attendees of all ages and skill levels had the chance to experience the thrill of riding the legendary Kawasaki ZX-4RR on the virtual Donington Park circuit with the MotoGP23 video game. This immersive experience was enjoyed by approximately 2,000 participants throughout the event, fostering excitement and engagement among motorcycle enthusiasts.

To further enhance the excitement, thrilling competitions were held on the simulators each day, with participants’ times recorded on a Leader Board. This interactive element added an extra layer of challenge and engagement, creating a memorable experience for all involved.

This innovative marketing strategy is expected to have a lasting impact on the brand’s visibility and appeal among motorcycle enthusiasts. The event’s organizers extend their sincere gratitude to Kawasaki UK and Motorcycle Live for their collaboration and trust in making this unique experience possible.

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