At the Beer & Food attraction fair in Rimini, Red Bull opted to promote its products and the forthcoming MotoGP race in Misano through the utilization of the Moto Trainer simulator. Their presence garnered significant success, with one of the most visited and bustling stands at the entire fair. In 2023, Red Bull Italy achieved noteworthy success with MotoGP simulator activations at various shopping malls and supermarkets in Italy. This marketing approach has resulted in a substantial increase in visibility for the Red Bull brand, consolidating its popularity in Italy.
