RED BULL Tour in Italy

Red Bull Italia continues its successful marketing strategy using the simulator for the second consecutive year!

Following last year’s triumph, Red Bull Italia has launched a new tour in major shopping centers and supermarkets across the country with the simulator.

The first stop was in Palermo, and next week we will be in Caserta.
People purchased Red Bull cans and had the opportunity to experience a unique simulation on the simulator. Word quickly spread around the city, attracting many to visit the supermarket to buy Red Bull and challenge their friends.

This innovative strategy is an outstanding success!