During the Italian Grand Prix, Red Bull surprised everyone with two spectacular parties in the most exclusive locations of Florence: The Lodge and Villa Vittoria.
Red Bull’s team chose to organize a one-of-a-kind party, using the Moto Trainer Simulator with a real KTM provided by Fani Motors. Guests were able to experience the thrill of MotoGP firsthand.
To try the simulator, guests simply had to exchange a can of Red Bull purchased at the bar for a ride on the simulator. This innovative marketing and customer experience strategy thrilled all participants.
This event once again demonstrated how Red Bull knows how to combine fun, adrenaline, and exceptional customer experience.
